I chose to see what people on Twitter were saying about Target. Target's value proposition is their low prices and their strive for there customers to "expect more" from them. To the best of my knowledge Target is pretty popular and well liked but apparently not as popular this week. An actor named John Barrowman went into a Target in the LA area with the intention of buying a 40$ gift card a shirt and a coat for a homeless man and was lectured by an employee who said it was against policy for the purchase to be made for a homeless person. As most people do when they have had a bad experience with a company these days Barrowman took to twitter.
Basically everyone got pissed. Some people (including Barrowman) went as far as to say that they would potentially stop shopping at Target all together. The Twitter page Ask Target responded to Barrowman's initial tweet stating that there was no such policy and that they were handling the matter. As a company I feel this kind of media attention especially when the person involved is famous can be really damaging to the company's image. I feel like its good that they responded to his tweet but I also feel maybe a more formal public apology might help show the public that this is not how Target wants to treat there customers.
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